Our Team

Welcome to Advice First Financial Group: A Unique Client Experience

You have made an important first step towards a more meaningful and significant life. Whatever your dreams are: to save for your first home, educate your kids, save for retirement, see the world or even change the world, we are here to help.

Our unique approach to financial planning will help you set goals that are written, prioritized, quantified and measurable. Together we will put in place an Action Plan to make them happen and monitor your progress.


Advice First Financial Group Mission Statement

To help families and individuals live a life of success and significance.

We guide our clients through a disciplined process to help them make wise decisions, aligned with their values, about money throughout their lifetime.

To stand fast in our conviction.

Our principles, convictions, and beliefs do not change as they are timeless and true regardless of circumstances. They are what help us guide our clients through all of life’s different situations. 
To be accountable.

We support our clients through a disciplined 7 step financial process with passion, service excellence and integrity.

To give generously to the benefit of others.

We work with our clients to help and encourage them to give of their time, talent, treasure and touch. We explore different ways to help them live a generous life.

Brad Smith

Senior Wealth Advisor

Brad Smith has worked diligently as an Advisor for over 18 years, becoming a Qualified Kingdom Advisor in 2008. This allows him to incorporate transcendent principles into the advice he provides his c...
Read more

Tim BorodyCPA,CMA

Associate Advisor

Tim Borody joined IPC Securities Corporation in 2015 as Brad’s Strategic Planning Associate. As we expanded our team there was an opportunity for Tim to join IPC Investment Corporation as an advisor. ...
Read more

Laurie Smith

Chief Experience Officer

Laurie has been in the financial services industry for over 16 years. Her depth of experience in the financial industry assists in providing comprehensive service to all of their clients. As Chief Exp...
Read more

Our Consultants


Ed Jacob

Senior Estate Planning & Insurance Specialist

Ed Jacob works tirelessly in his area of specialization, providing custom personal insurance solutions and estate planning expertise to our clients.
His extensive experience in the financial services industry means you will benefit from his knowledge and ability to help you put a solution in place in line with your goals and values.
He has previously held positions such as Senior Estate Planning & Insurance Specialist, Regional Marketing Director, and Life Product Director at other leading financial services companies. Ed has spoken at numerous industry and client seminars across the country sharing his expertise.
Ed received a Bachelor of Science degree from the University of Toronto, and since joining the industry, has earned his Chartered Life Underwriters, Chartered Financial Consultant, Chartered Financial Planners, Certified Health Insurance Specialist, and his Elder Planning Council designations. He is a member of the Financial Advisors Association of Canada (Advocis), FP Canada, and the Elder Planning Council.
In his down time Ed can be found enjoying time with his family or volunteering at his church and at Ray of Hope where he leads a lunch team that provides meals to people in our community who are in need of care and compassion.
Read More